Date: June 3, 2007 Prof. Jacob Bekenstein, Hebrew U. Title: The Holographic Universe Abstract: The holographic way of thinking is having great influence on gravitation theory and high energy physics. But it is not an easy subject to grasp. So I will approach it from its roots in black hole physics. Now black holes earned early the status of exotic objects, a status more recently buttressed by their role in higher dimensional physics and string theory. But in fact one can appreciate much about black holes by analogy with various aspects of everyday physics. Accordingly, I will first discuss the black hole area increase theorem making the everyday connection via the superradiance phenomenon. Then in discussing black hole thermodynamics I will focus on the why of the area law of black hole entropy, while avoiding speculations and arguments far from everyday physics. Finally, I will try to explain how the holographic way of doing things works. My example will be the Kovtun-Son-Starinets lower bound on viscosity. Although widely discussed as a reflection of physics in ten spacetime dimensions, this bound can also be looked at from the point of view of black holes in the everyday world.