R.J. Bouwens (UCSC), G.D Illingworth (UCSC), P.A. Oesch (ETH Zurich), and the HUDF09 science team The new WFC3/IR instrument on HST enables us to survey the sky in the near-IR 40x more efficiently than ever before -- permitting us to make enormous strides in our searches for z>=7 galaxies. Already deep, wide-area observations exist over some ~52 arcmin**2 in the HUDF09 + ERS fields. With these data, we have been able to select some 40+ z~7 galaxy candidates, 10+ z~8 galaxy candidates, and even some possible z~9 galaxies over a 3 magnitude range in luminosity -- adding significantly to the ~20-30 z~7 candidates known prior to WFC3/IR. In this presentation, I will summarize the constraints we are able to set on the UV LF at z~7, z~8, and z~9 and its evolution to z~4 -- using current and past data -- discussing early galaxy build-up in the heart of the reionization epoch.